LXN journal

Global insights with a local presence

Updates on our company in relation to the world of luxury, lifestyle, and innovation.

Services
9/18/2020
Brand Identity: Identified & Defined


The identity is the objective reality of the brand. It is the foundation that is built on a variety of variables, such as quality, symbols, emotional benefits, organizational associations, country of origin, and brand-consumer relationship. The brand, itself, represents values that can be interpreted in an infinite amount of ways, but the more latent values are the ones that actually shape the reputation.

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2 min
Insights
9/9/2020
CSR-way Or The Highway

[...] In practice, this means to continuously strive to improve energy efficiency, reduce waste and scrappage, and eliminate or reduce pollution and emissions in all aspects of the business. Our actions revolve around setting high collective standards and frequently revising internal and external processes, to ultimately optimize the network configuration and minimize transport intensity.

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Luxin Team
3 min

Offices across the globe.

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