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Services
9/18/2020
Brand Identity: Identified & Defined


The identity is the objective reality of the brand. It is the foundation that is built on a variety of variables, such as quality, symbols, emotional benefits, organizational associations, country of origin, and brand-consumer relationship. The brand, itself, represents values that can be interpreted in an infinite amount of ways, but the more latent values are the ones that actually shape the reputation.

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